Over the past 20 years, the average price of essential consumer products in Greece has increased by 30%, while sales volumes have remained mostly unchanged, according to insights from Nielsen IQ's sales and engagement manager.
A recent presentation by Kosta Papadakis, sales and engagement manager at Nielsen IQ, revealed that price increases have been the main driving force in the organized retail market in Greece over the last two decades. Despite an accumulation of a 30% increase in average prices for essential consumer goods from 2006 to 2025, the volume of sales has not fluctuated significantly. Key events that influenced this dynamic include the collapse of Marinopoulos in 2016 following a referendum, the pandemic and subsequent lockdowns from 2020 to 2021, and a notably inflationary period from 2022 to 2023.
The findings indicate that supermarkets in Greece are selling the same quantities today as they did two decades ago. However, this steady volume comes with a noteworthy price increase, displaying a complex relationship between purchasing behavior and cost. Factors influencing consumer choices, such as economic challenges and inflationary pressures, continue to shape the retail landscape, leading to strategic adjustments by retailers to maintain profitability amid stagnant sales.
