Gemma Collins, the former star of Towie, finds herself embroiled in a feud just before the launch of the new series of I'm A Celeb. In a group chat set up for All Stars contestants, Collins allegedly accused fellow contestant Sinitta of betraying her trust by leaking personal stories to the media. This accusation has reportedly left Sinitta feeling dumbfounded and upset, indicating that tensions are already running high among the contestants before the show even begins.

As the anticipation for the upcoming season grows, with its launch set for April 6, the controversy adds an extra layer of intrigue to the show. This particular series includes a mix of celebrities from different backgrounds, including renowned figures like Harry Redknapp and Sir Mo Farah, suggesting a high level of competition and drama among the contestants. The dynamics among the cast, especially between Collins and Sinitta, could significantly impact their interactions during the show, as audiences are keen to see how these conflicts unfold in such a challenging environment.

This feud not only highlights the personal rivalries that can develop in the realm of reality television but also raises questions about how the producers will handle these tensions on screen. The production of I’m A Celeb has frequently thrived on the interpersonal relationships and conflicts of its contestants, and this feud is likely to play a central role in the narrative of the upcoming season, drawing viewers in with the promise of drama and entertainment.