In his commentary, Artur Nowak-Far emphasizes the power of the state to regulate various aspects of society, but he notes that effective regulation is a complex task. Regulatory measures must be clear, socially understandable, and include mechanisms that ensure proportionality, meaning the benefits must outweigh the costs of intervention. Without this careful consideration, regulatory frameworks may create illusions where laws appear to govern, yet individuals continue with their usual practices without adherence to regulations.

Nowak-Far illustrates the problem of regulatory illusions by pointing to contemporary consumer behavior in grocery stores and tobacco shops, where a plethora of flavor additives and aromas create a visually overwhelming experience. This abundance calls into question the effectiveness of existing regulations concerning product marketing and consumer protection. The multitude of options available on the market may distract consumers from the potential health implications tied to these additives, showcasing the disparity between regulation and real-world practices.

Furthermore, the author argues that highlighting these illusions is critical for developing more responsive regulatory frameworks. As new phenomena emerge in consumer products and behaviors, it becomes essential for regulatory bodies to adapt and refine their strategies to ensure that they are not only looking good on paper but are meaningful and effective in practice. Balancing benefits and costs in regulation is not just about compliance; it is about ensuring that societal goals are genuinely being achieved and protecting public interests.