The Tehran Museum of Contemporary Art is home to one of the world's most significant collections of art, featuring works by notable artists such as Renoir, Picasso, and Warhol. However, due to the ongoing war, many of these masterpieces remain inaccessible. The book 'Los 99', lavishly illustrated, focuses on contemporary and modern art centers that are influential in today's global artistic landscape. Among the featured institutions is Argentina's James Turrell Museum, located in the scenic Valles Calchaquíes, known for its unique light-based experiences.

The launch event for 'Los 99' took place at the Museo de Arte Contemporáneo Atchugarry (MACA) in Punta del Este, a location currently quieter than usual due to reduced tourism. The book's editor, Marcela Ciacci, engaged with host Pablo Atchugarry in a conversation about art and its significance. Their discussion underlined the importance of places like the MACA in fostering contemporary artistic expressions and connecting audiences with global narratives in art.

The event also highlighted the ongoing expansion plans for the MACA, which includes a significant addition of five thousand square meters dedicated to contemporary art. This expansion aims to enhance the museum's role as a key player in the art world and to further the accessibility of modern art experiences to a broader public, especially amidst the cultural challenges posed by current global events.