Netflix has launched a new advertisement in Argentina featuring Juan Sebastián Verón as part of the promotional campaign for the film "Peaky Blinders: El Hombre Inmortal," which is set to premiere on March 20. The ad portrays Verón, a former football player and current president of Estudiantes de La Plata, in a way that resonates with the themes of the series, which centers around organized crime and complex power dynamics.

The commercial cleverly includes references to Claudio Chiqui Tapia, the president of the Argentine Football Association (AFA), highlighting Verón's position as a vocal critic of Tapia's leadership. A striking line in the advertisement states, "Today he is the only one who stands up to the mafia," suggesting Verón's role as a significant challenger to Tapia within the context of Argentinian football governance. This interplay between the narrative of the show and the local context adds a layer of depth to the advertisement.

The release of the Netflix advertisement coincides with an important moment in the Peaky Blinders franchise, as the series has garnered a substantial following over its six seasons. By integrating Verón into the marketing strategy, Netflix aims to engage audiences by connecting popular culture with real-life figures, inviting viewers to reflect on both the fictional and real worlds of power and authority in Argentinian football and beyond.