Mar 18 β€’ 20:55 UTC πŸ‡¦πŸ‡· Argentina La Nacion (ES)

Gaining Competitiveness and Developing Quality Products: Keys to Boost Tourism

The article discusses the future of tourism in Argentina, emphasizing the need for competitiveness and quality in tourist products as highlighted by industry leaders during a recent summit.

In the context of an increasingly connected world, tourism's significance is on the rise, particularly the connections between provinces in Argentina. During the Aviation and Tourism Summit organized by La Nacion, Diego GarcΓ­a, executive director of CVC Corp Argentina, emphasized that the main driver for promoting tourism is financing options. He noted that payment plans are key to attracting visitors to popular destinations like Ushuaia, Bariloche, and IguazΓΊ, thereby enhancing their marketability.

Similarly, Esteban Abolsky, co-owner and general director of the luxury Arakur hotel in Ushuaia, echoed these sentiments, highlighting the importance of offering high-quality products and services to foster tourism growth. Abolsky's perspective is particularly pertinent, given that his hotel is located within a private natural reserve, which attracts a segment of tourists looking for exclusive experiences in unspoiled environments. This alignment between local resources and tourism strategies presents opportunities for sustainable development in the region.

Overall, the discussions at the summit highlighted a dual focus: increasing competitiveness through innovative financing and maintaining quality in tourism offerings. This approach aims not only to enhance visitor experiences but also to generate sustainable economic growth within the Argentine tourism sector as it navigates the challenges of a post-pandemic environment.

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