SBT schedules Mexican soap opera with Angelique Boyer to raise audience in prime time
SBT will air the Mexican soap opera 'Domenica Monteiro,' featuring Angelique Boyer, starting in early April to boost its prime-time viewership.
SBT, a major television network in Brazil, has announced the upcoming premiere of the Mexican soap opera 'Domenica Monteiro,' which stars Angelique Boyer, a well-known actress in Brazil. This move is part of SBT's strategy to increase its ratings during the competitive prime-time schedule. The show is a 2025 production by Televisa and is a remake of the previously aired 'A Dona,' which had been adapted for Brazilian audiences before.
The decision to include 'Domenica Monteiro' highlights the network's aim to attract viewers by leveraging the popularity of Angelique Boyer. As one of the most recognizable faces in the Latin American television landscape, Boyer's involvement is expected to draw in fans of her previous work and new viewers alike. The soap opera's debut is slated for early April, coinciding with key viewing times when audiences are more likely to tune in for entertainment programming.
By airing this new content, SBT hopes to not only enhance its ratings but also engage with a culturally diverse audience that enjoys Latin American storytelling. The network has previously had success with similar adaptations, suggesting a strategic effort to capitalize on proven successes while offering fresh content. The success of 'Domenica Monteiro' could significantly impact SBT's standing in the Brazilian television market, particularly in the soap opera genre.