MS NOW trims hour off ‘Morning Joe’ as Joe Scarborough, Mika Brzezinski ‘beaten up’ by grueling TV schedule
MS NOW is reducing the airing of 'Morning Joe' by one hour due to the physical demands on its hosts, Joe Scarborough and Mika Brzezinski.
MS NOW, the liberal cable network, has announced a significant change to its programming by trimming an hour off the popular show 'Morning Joe'. Beginning in June, the 9 a.m. ET hour of the show will be replaced by a new program hosted by Stephanie Ruhle. The network asserted that this decision aims to enhance its lineup of credible journalism, although industry insiders have expressed concerns about the implications of cutting a well-established and significant program.
The decision to shorten 'Morning Joe' reportedly arises from the physical toll that the show's demanding schedule has taken on its hosts, Joe Scarborough and Mika Brzezinski, who are both married and share hosting duties alongside Willie Geist. A source within MS NOW revealed that Scarborough and Brzezinski were feeling 'beaten up' by the current workload, which had increased notably since the addition of an extra hour in 2022. Although the show initially ran for just three hours, the increase evidently came with challenges that led to this new revision.
Critics within the media industry are left questioning whether this change might signal a broader trend in programming changes at MS NOW, especially as the network seeks to redefine its strategy for engaging viewers while also managing the well-being of its prominent hosts. Such shifts in programming could resonate with audiences, especially if the new hour succeeds in capturing viewer interest or if Scarborough and Brzezinski choose to pursue different avenues moving forward.