La Anónima, a Patagonia-based supermarket chain controlled by the Braun family, has successfully acquired a dozen branches and a distribution center from the Libertad group. This strategic acquisition also includes the transition of over 1,600 employees, who will now be part of La Anónima, ensuring job continuity and an orderly transition of operations at the stores. This move marks a significant expansion for La Anónima, which has previously had a limited presence in the central and northern regions of Argentina.

The acquisition allows La Anónima to strengthen its position as the leading supermarket chain in the interior of Argentina. By expanding into these regions, the company is poised to increase its market share and enhance its operational capabilities. This move is seen as a vital step in the company's plan to grow its footprint across the country, particularly in areas where competition may be less intense compared to major urban centers.

For the Libertad group, the partial sale of its hypermarket division is a crucial step in its strategic transformation. The decision to divest from certain locations aims to streamline operations and focus on core business areas. This shift may reflect the group's long-term vision to reposition itself in a competitive retail landscape while adapting to new market demands and consumer behaviors, thereby enabling a more sustainable business model in the future.