Mikuláš Minář, who represents the civic movement Million Moments for Democracy, recently employed a peculiar method to promote his personal blog by offering all new subscribers a copy of his bachelor's thesis along with a graduation speech. This unconventional approach garnered admiration on Facebook, where some praised his creativity and marketing strategy. However, a wave of criticism arose on the social media platform X (formerly Twitter), prompting him to delete the post in response to the backlash.

The offer drew various reactions, including amusement and irony from political scientist Jaroslav Bílek, who described it as a "case study in good monetization of one's own persona." Entrepreneur Damir Kasum, who found humor in the proposal, even suggested that it might inspire his own company's marketing strategies, questioning their use of similar incentives for newsletter subscribers. The conversation grew as readers reminded Minář that bachelor's theses are publicly accessible by law, even providing links for easy access to his thesis, which diluted the exclusivity of his offer.

Overall, Minář's attempt at engaging potential followers illustrates the fine line public figures must navigate in their publicity efforts, revealing both the potential for innovative promotional tactics and the risks of misjudgment in social media interactions. As the incident unfolds, it raises questions about the effectiveness of such personal marketing strategies and their reception in different online communities.