Mar 18 • 14:40 UTC 🇨🇦 Canada Global News

Oscars ratings down 9%, hitting lowest viewership since 2021

The 98th Oscars experienced a 9% drop in viewership, attracting 17.9 million viewers and marking the lowest ratings since 2021.

The 98th Academy Awards, hosted by Conan O’Brien, witnessed a significant decline in viewership, drawing only 17.9 million viewers. This represents the first drop in ratings for the Oscars since 2021, falling 9% from the previous year's post-pandemic high of 19.7 million. The decline is particularly notable among younger audiences, with a 14% drop in the critical age group of 18-49, who had previously tuned in for O’Brien's debut year as host where the awards show peaked with younger viewers.

This year's dip in ratings aligns with broader trends seen across major award shows, as events like the Golden Globes and the Grammys have also reported declines, suggesting a potential shift in audience engagement with traditional televised awards. The Golden Globes fell by 7% to 8.7 million viewers, and the Grammys dropped by 6% to 14.4 million. The downward trend raises questions about the changing landscape of entertainment consumption, particularly among younger demographics who might favor streaming platforms and digital content over traditional broadcasts.

Despite the viewership decline, the Walt Disney Company, which oversees the ABC network that aired the Oscars, has not indicated any immediate concerns regarding the Oscar franchise's viability. The continued presence of major celebrities and the prestige of the awards suggest that while viewership may fluctuate, the allure of the Oscars remains substantial. Nonetheless, industry analysts might closely examine these trends to see how they will impact future productions and potentially challenge the format and presentation of the annual awards show.

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