The article from Clarin explores the pervasive hostility found within social media platforms, where sarcasm, irony, disdain, and indiscretion have become the norm. It emphasizes how interactions that would typically follow basic courtesy rules in face-to-face scenarios take on a more savage form online. Despite our significant time investment in these spaces, the author argues that we often do not perceive our presence as profoundly as we would in a physical setting, leading to a disconnect in our understanding of online interactions.

The author illustrates the psychological impact of virtual disputes, noting that even a few negative messages from strangers can drastically affect our mood, ruin our day, and, in severe cases, even jeopardize our employment and overall well-being. This observation highlights the real-life consequences that arise from online engagement, underlining the importance of recognizing social media as a space where our actions and interactions matter deeply.

In light of these challenges, the author proposes drafting a 'manual' for surviving social media, akin to the 'Manual de Carreño'—a famous guide on etiquette from the 19th century. This manual would aim to provide essential strategies for individuals to navigate social networks more effectively, maintaining a sense of civility while managing the complexities of online communication that often devolve into conflict.