The article details a project launched in celebration of Janis Rozentāls' birthday, where participants are encouraged to submit creative works by sending photos to a designated email by the end of March. This initiative aims to showcase the talent of both parents and children on the LSM.lv platform, with a chance for selected authors to receive a children's book as a prize. Janis Rozentāls, a pivotal figure in Latvian art, is remembered for awakening interest in visual arts among the Latvian people, symbolizing a significant cultural identity during the late 19th and early 20th centuries.

Rozentāls is celebrated for his role in fostering artistic expression and national consciousness amongst Latvians during a time when the nation was striving for cultural identity. His contributions are not only artistic but also emblematic of the broader social awakening within Latvia. The article draws on a quote from Roman Suta, noting Rozentāls' lasting influence as the "first love" of the Latvian people, indicating how foundational he was in the evolution of the country's artistic landscape.

Through this initiative, LSM aims to engage the community and raise awareness about Latvian cultural heritage by spotlighting the work of young artists and encouraging creative collaboration among families. The month-long celebration serves to spark creativity and reinforce the importance of art in societal development, particularly for the younger generation, seeking to instill a sense of pride in their national heritage and artistic roots.