Norway's grocery industry saw a sales increase to 280 billion kroner in the last year, marking a rise of 5.4% compared to the previous year, primarily driven by high price growth.
Norway's grocery industry reported a total revenue of 280 billion kroner last year, reflecting a growth of 5.4% compared to the previous year. Traditional grocery sales accounted for 85.1% of the total market, with a growth rate of 5.1%. According to the Dagligvarerapporten by NielsenIQ, this growth has been significantly influenced by rising prices in the market.
In contrast to traditional grocery sales, online shopping and specialty stores experienced much stronger growth rates of 11.3% and 10.8%, respectively. However, these categories still represent a smaller slice of the total market, accounting for only 2.3% and 6.4%. Meanwhile, service trade, which includes gas stations and kiosks, constitutes 4.4% of the total market, with total revenue for this segment at 12.4 billion kroner, slightly down by 0.3% despite growth in gas stations.
The report highlights significant growth for discount retailers, such as Extra, Kiwi, and REMA 1000, which have increased their market share by 0.6%. The traditional grocery sector's growth is largely attributed to high inflation and price increases, indicating a shift in consumer behavior towards more affordable buying options amid rising costs.
