In an analysis of Easter egg prices, G1 reports on the price changes from 2025 to 2026, highlighting a general increase in prices due to rising chocolate costs. Researchers compared 20 different types of Easter eggs, noting a significant price hike for most items compared to the previous year, with only one egg showing a price decrease. This year, Easter is celebrated on April 5, while it was on April 20 in 2025, making the price comparison particularly relevant for shoppers looking ahead to the holiday.

The findings reveal that the maximum price increase recorded was 36.36%, primarily for the Lacta Favoritos 540g egg, which rose from R$ 88 to R$ 120. Additionally, the analysis notes that these percentage increases do not account for the accumulated inflation rate of 3.81% over the past 12 months, as measured by the IPCA. With March's inflation index set to be released in April, consumers might want to consider the broader economic context when shopping for Easter eggs this season.

Overall, this year's Easter egg pricing reflects broader trends in consumer goods prices, driven by factors such as raw material costs and inflation. This report serves as a critical reminder for consumers to stay informed about price changes as they prepare for holiday shopping, emphasizing the importance of price comparisons in the face of rising costs.