K-Pop Planet Co-founder Kim Hye-kyung Selected as One of National Geographic's 33 for 2026 - First Korean to Receive Honor
Kim Hye-kyung, co-founder of K-Pop Planet, has been named one of National Geographic's '33 for 2026,' becoming the first Korean to receive this recognition.
Kim Hye-kyung, a co-founder of K-Pop Planet, a climate action platform based on K-Pop fandom, has been selected as one of National Geographic's '33 for 2026' (NG33), marking a historic achievement as the first Korean to earn this honor. The announcement was made on the 18th, highlighting how the platform and its initiatives address significant social challenges. This year's selection includes prominent figures such as actor Harrison Ford and designer Stella McCartney, underscoring the caliber of individuals recognized for their contributions to society.
The NG33 list is established in honor of the 33 founders of National Geographic and recognizes individuals who provide practical solutions to pressing social issues and inspire change through their actions. Kim Hye-kyung and her co-founder Nurul Sarifa were acknowledged in the 'Pioneer' category. Founded in 2021, K-Pop Planet campaigns for decarbonization across various sectors, instigating significant participation from K-Pop fandom in over 80 countries, highlighting the power of organized fan activism in the climate discourse.
In its coverage, National Geographic characterized K-Pop Planet as a climate justice organization that prompts corporate change toward sustainability through the enthusiastic involvement of K-Pop fans. The report noted impactful campaigns led by the organization, such as their 'Stop Coal Hyundai' initiative that focused on terminating coal-based aluminum supply agreements and their 'K-Pop Carbon Hunters' for concerts powered by renewable energy. Kim expressed gratitude for the recognition of the achievements of K-Pop fans in driving climate justice, emphasizing the increasing importance of creative solidarity as the climate crisis accelerates and the vital role of Asian youth and female fans in addressing this global challenge.