Polish-language propaganda films from Israel, disseminated during a campaign by the Israeli Government Advertising Agency, have garnered over 20 million views in Poland, despite misleading information about the humanitarian crisis in Gaza.
A recent report by Poland's NASK Institute reveals that Israeli propaganda films, which misrepresent the humanitarian crisis in Gaza, amassed over 20 million views during Summer 2025, with notable reach across Europe and the United States. These videos, funded by the Israeli Government Advertising Agency known as 'Lapam', have been showcased on platforms like YouTube despite their controversial content.
The report highlights that the propaganda conveyed false narratives, including the assertion that there is no famine in Gaza and that humanitarian aid is not blocked by Israeli forces, misleading viewers and potentially shaping public perception in Poland and beyond. The ability of these ads to circulate widely underscores the challenges posed by misinformation in social media, particularly regarding sensitive international issues.
Despite the troubling content, the report indicates that Google and other platforms did not consider the misinformation a significant concern, raising questions about the responsibility of social media companies in monitoring and regulating content that could mislead the public. The findings call for a reevaluation of advertising standards and the implications of such propaganda on public discourse related to contentious global conflicts.
