At the recent 2026 Eden Wellness Festival in Lagos, wellness coaches and health advocates emphasized the importance of physical fitness and overall wellbeing for Nigerians, highlighting how the country's low life expectancy is linked to unhealthy lifestyles amidst economic challenges. The festival featured various fitness and recreational activities designed to promote healthier living among participants. Maje Ayida, the festival's convener and CEO of Eden Lifestyle, pointed out that many Nigerians prioritize daily survival over their health, which is detrimental considering the nation's inadequate healthcare system.

Ayida argued that integrating personal wellness into daily routines is crucial for Nigerians to overcome the pressures posed by weak healthcare infrastructure and everyday life challenges. He stated that the average life expectancy in Nigeria is unacceptable, and by focusing on personal health, residents can better navigate the difficulties associated with their environment. The call for wellness was accompanied by practical suggestions for incorporating fitness into daily life, aiming to inspire a cultural shift towards prioritizing health in the face of ongoing struggles.

The initiative not only seeks to raise awareness about the importance of fitness but also aims to build a supportive community for individuals who may feel overwhelmed by their health challenges. The festival's activities and discussions serve as a platform for citizens to engage with and adopt healthier lifestyles, thereby improving their overall quality of life amid socio-economic pressures.