Lorena Cristine signs with Universal Music and prepares live DVD
Singer-songwriter Lorena Cristine has signed a contract with Universal Music Brazil and is set to release a live DVD.
Lorena Cristine, a talented singer and songwriter from Brazil, has recently signed a contract with Universal Music Brazil, joining the roster of artists under the Virgin Music Group. Previously recognized by the Moda Music label, a collaboration between Clan DVT and Virgin, Cristine has gained significant visibility by performing in major events like the Festa do Peão de Barretos and the Jaguariúna Rodeo Festival. Her journey reflects a growth fueled by hard work and strategic planning, resonating with her audience and the genre's culture.
In her own words, Lorena expresses that signing with Universal Music is a realization of a dream and embodies a significant responsibility. She believes that while this collaboration with a global entity offers expanded opportunities, it remains essential for her to stay connected to her artistic roots. This statement highlights the tension many artists face when balancing mainstream success with personal artistic identity.
As part of this new phase in her career, Lorena is set to record a live DVD on March 31 at the Villa Country nightclub in São Paulo, featuring an entirely new repertoire. This project aims to not only showcase her musical talents but also to establish her presence on the main stages of the sertanejo genre, suggesting an ambition to solidify her status in the Brazilian music industry.