In a significant development reported by VG, SAS's CEO has revealed that the airline will be forced to cancel at least 1000 flights in April, attributing this decision to a rapid increase in fuel prices, which have doubled within just ten days. This situation illustrates a severe shock to the airline industry, as the price of fuel represents 25-30% of operational costs for airlines. The CEO emphasized that the impact will primarily affect destinations with a high frequency of daily flights.

As a response to the soaring costs, SAS has already begun adjusting ticket prices in an effort to mitigate the financial strain. The CEO assured customers that those who have already purchased tickets will not face additional charges despite the adjustments, highlighting that the pricing commitment holds once a ticket is booked. Nonetheless, an extra fuel surcharge has been implemented for new bookings, indicating the company's strategy to navigate this crisis while maintaining customer trust.

The potential for further price increases looms, particularly if the crisis regarding fuel pricing lasts an extended period. The industry faces tough choices ahead, as ongoing high fuel costs could lead SAS to reconsider its strategic direction and pricing models, which might have significant implications for both the company and its passengers going forward.