Jak Rocha, an executive from Brazil, will launch her new book titled "O Dia que a Máquina Parou: do Burnout à Síndrome de Dercum" in Nova Friburgo on the evening of November 18. The book reflects her personal experiences navigating through burnout, a condition that has been reported to affect approximately 30% of the Brazilian workforce. This increase in burnout cases points to a larger systemic issue of workplace pressure and mental health awareness in the country.

In recent years, particularly after the introduction of the ICD-11 by the World Health Organization, burnout has been classified as an occupational disease in Brazil, highlighting its serious impact on professionals. The statistics provided by the National Institute of Social Security (INSS) reveal a concerning rise in official claims related to burnout, nearly quadrupling from 2023 to 2025. This suggests a growing recognition of mental health issues in the workplace and the need for better support systems.

Rocha's narrative also critiques the toxic culture of overworking fueled by social media influencers promoting relentless productivity and success-driven lifestyles. Her memoir aims not only to share personal insights but also to shed light on the danger of such pressures, advocating for a healthier work-life balance and increased awareness about conditions like Dercum's Syndrome, which can have severe physical consequences related to chronic stress and burnout.