Mar 17 • 17:24 UTC 🇫🇮 Finland Yle Uutiset

Dolls Are No Longer Children's Favorites – A Century of Play Research Reveals a Change

A recent study highlights a shift in children's toy preferences, indicating a decreased interest in dolls compared to stuffed animals.

A study conducted by the Espoo-based Museo Leikki is currently exploring the types of toys that children engage with today. The museum, which has been documenting play traditions in Finland for over a century, aims to record the various forms and types of play that children participate in. According to Anna Salonen, a curator at Museo Leikki, there are multiple reasons for preserving these traditions. The changes in toys over the years reflect broader shifts in children's play, although fundamental types of play, such as role-playing, rule-based games, and imaginative play, remain common.

This year, Museo Leikki is expanding its efforts to document play traditions throughout Finland. Numerous classrooms expressed their desire to participate in this initiative and sought to be adopted as 'god-classrooms.' Selected schools include Vähikkälän koulu in Janakkala, Lanneveden koulu in Saarijärvi, Vallilan ala-aste in Helsinki, Keskuskoulu in Porvoo, and Karhunmäen koulu in Joensuu. An event in Joensuu showcasing toys brought to light a surprising trend—dolls are no longer the top favorite among children's toys, while stuffed bears have maintained their popularity.

Eila Vehviläinen, who runs a children's supply store in Joensuu, noted the significant change in children's preferences over the years. The ongoing research and documentation by Museo Leikki may help illuminate the cultural and societal factors influencing children's play as well as the evolution of toy popularity, ultimately providing historical insight into the changing norms and values within Finnish society with respect to childhood play.

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