In a letter to the editor published in Dagens Nyheter, Lennart Wahlgren, a supporter of Brynäs, expresses his concern over the treatment of women's elite hockey in Sweden. He points out the stark contrast between the extensive media coverage and broadcasting of the men's highest hockey league, SHL, and the minimal exposure given to the women's top league, SDHL. Wahlgren believes this imbalance not only undermines the efforts of female athletes but also limits the potential growth of interest in women's hockey among fans and sponsors.

Wahlgren recounts his personal experience of discovering that the playoffs in the SDHL were occurring, which he only learned through results reported in the newspaper. However, upon searching for televised broadcasts of the matches, he was unable to find any information on traditional television channels. Instead, he noted that the games were available only on a streaming platform, YouTube, which is not as easily accessible or promoted as the men's games. This lack of visibility is seen as a significant barrier to attracting viewers and creating a more balanced sporting culture in Sweden.

The writer concludes by calling for a change in how women's elite hockey is treated in media and broadcasting. He argues that making these matches more accessible and visible would likely generate greater interest and support for women's hockey. By prioritizing the promotion of women's sports in a similar manner to their male counterparts, Wahlgren believes the potential for growth and engagement in women's hockey could be maximized, ultimately leading to a more equitable sporting environment.