The recent Oscars ceremony did not go in favor of Brazilian actor Wagner Moura and his film 'The Secret Agent', which received four nominations but ultimately left empty-handed. This sparked a wave of memes and expressions of outrage across social media channels on the morning of February 16. Many Brazilian fans were hopeful that the film would secure a win that would make history, especially following the previous year's success where Brazil celebrated its first Oscar win in the international film category with 'Still Here', which had received three nominations.

The dissatisfaction of fans contrasts sharply with the successes of the broadcasting company Globo, which holds the rights to air the Oscars in Brazil, both on television and through digital platforms like Globoplay and Multishow. Globo reported an impressive 160% increase in advertising revenue compared to the previous year, indicating that the anticipation surrounding 'The Secret Agent' drew significantly more commercial interest. This high expectation among advertisers was fueled by the belief that Brazil might win another prestigious Oscar, leading to a more engaged and extensive audience.

The stark difference between public sentiment towards the film’s loss and the profitability gained by Globo highlights the complexities of audience engagement during major events like the Oscars. While film fans are disheartened by the outcomes, the broadcasting event remains a lucrative opportunity for advertisers, emphasizing the dynamic nature of media and entertainment where public emotion can often lead to unexpected financial gains for companies involved in such high-profile events.