Joel Ostrat, a well-known TV cook in Estonia, recently made headlines by joking on his social media about not baking any cake from a factory, in the context of an ongoing narcotics trial involving Tartu drug dealer Kalev Koort. This incident has drawn public attention as Ostrat's name emerged in the proceedings, not as a suspect but because questionable conversations between him and Koort were revealed. The humor seems to serve as a strategic move for Ostrat amidst the swirling rumors surrounding him.

In a previous statement, Ostrat responded to a question about a text message he allegedly sent that connected him to Koort, claiming not to remember the specifics of the message and suggesting that it may have been an inside joke given their long-standing acquaintance. His attempts to distance himself from any incrimination reflect an ongoing need to manage his public image while navigating the complexities of his relationship with Koort, whom he has interacted with through social circles in the café scene.

Ostrat's public engagement via humor could be interpreted as both an attempt to mitigate the impact of the scandal and to maintain his popularity in the culinary scene. Social media serves as a platform for him to redefine the narrative and potentially reshape public perception by using jest as a means of deflection. The implications of this controversy on his career in the food industry remain to be seen, particularly given the sensitive nature of drug associations in public discourse and the ongoing developments in the trial surrounding Kalev Koort.