According to journalist Joe Vardon from 'The Athletic', the NBA is planning to expand into Europe with the establishment of three new teams backed by major investment funds. These funds are preparing to pay franchise fees in the hundreds of millions and potentially up to a billion dollars, demonstrating a strong interest in the new league from international investors.

The funds mentioned include Saudi Arabia's Public Investment Fund (PIF), which owns the Newcastle United football team and LIV Golf tournament, looking to establish a team in London. Meanwhile, Qatar's Sports Investments Fund (QSI), known for its ownership of Paris Saint Germain, intends to set up a team in Paris. RedBird Capital, which holds ownership of AC Milan, is also on board to create a new team in Milan. This reflects a growing trend of investment in sports franchises by foreign investors, indicating a robust internationalization of the NBA.

The franchise fees will vary based on the market, with London expected to command the highest price, potentially reaching up to a billion dollars. This expansion reflects not only the increasing popularity of basketball in Europe but also the NBA’s strategy to tap into lucrative overseas markets. If successfully launched, the 'NBA Europe' project could significantly alter the landscape of professional basketball and sports investment in Europe, fostering new rivalries and enhancing fan engagement across the continent.