At the 98th Academy Awards held at the Dolby Theatre in Los Angeles, composer and singer Lee Jae received the Best Original Song award for his song 'Golden,' featured in the film 'K-Pop Demon Hunters.' The dress he wore on stage was designed by the Korean brand 'Leju,' with inspiration drawn from the ceremonial robes of the Korean Empire. Notably, the dress incorporates the country's national flower, the Mugunghwa, symbolizing eternal beauty and resilience, alongside patterns representing the flow of life and prosperity.

Leju detailed the making of the dress on social media, highlighting the use of metal adornments that evoke ancient Korean crowns, all crafted by skilled artisans using traditional methods. The white color of the dress, symbolic of the 'white-clad people' of Korea, further enhances its connection to national identity and heritage. Lee Jae expressed that despite being teased for his interest in K-pop during his childhood, it has now achieved global recognition, with his song emphasizing themes of strength and resilience rather than merely success.

Additionally, 'K-Pop Demon Hunters' also won in the category of Best Feature Animation, marking Lee's and the film's significant achievements at the Oscars. Leju previously garnered attention when it designed costumes for notable K-pop stars, establishing its reputation for fusing traditional Korean elements with modern aesthetics in the entertainment industry.