Protecting children on the internet requires more than good intentions
Brazil has implemented the ECA Digital law, enhancing online protection for children and adolescents with strict new regulations.
On Tuesday, Brazil saw the official enforcement of the ECA Digital (law 15.211/2025), marking a significant step forward in the legal framework for online protection of children and adolescents. This new legislation introduces several unprecedented regulations such as age verification, parental supervision, a ban on targeted advertising based on profiles, limits on algorithmic recommendations, and the extrajudicial removal of harmful content. With these updates, Brazil positions itself among the leading countries globally in child protection on the internet.
The transformation of the ANPD (National Data Protection Agency) into a regulatory agency is a critical aspect of ensuring the effective implementation of the ECA Digital. Attention is now turning towards the Executive Branch, which will be responsible for further regulating the law through a decree. A particularly sensitive issue is the definition of