Mar 16 • 21:43 UTC 🇪🇸 Spain El Mundo

A factory of stars in the face of Hollywood's crisis: why the Oscars for Michael B. Jordan and Jessie Buckley are a new attempt to revive the system

The 2026 Oscars highlight a renewed focus on star production to revitalize Hollywood amidst declining cinema attendance and industry challenges.

The 2026 Oscars have been marked by significant wins for Michael B. Jordan and Jessie Buckley, solidifying their places as the standout performers of the year. This year's awards reflect the Academy's ongoing effort to rejuvenate the Hollywood star system, which has been under pressure for several years due to a shift in audience habits and declining cinema attendance. The recognition given to these actors can be seen as a strategic move to draw audiences back into theaters and showcase exceptional talent in a time of uncertainty for the industry.

Hollywood has been facing an identity crisis, with traditional models of star-making and audience engagement showing signs of fracture. The Oscars aim to create a new generation of stars, as evidenced by the focus on performances that resonate with contemporary audiences. The triumphs of Jordan and Buckley are not just accolades; they represent a broader attempt to align star power with a new vision for Hollywood's future. The Academy's efforts suggest a willingness to adapt to changing landscapes and invest in talent that captivates viewers.

In a market that has seen cinema attendance not recovering as hoped, the 2026 Oscars can be interpreted as a bid to restore faith in the film industry. The Academy's push for the production of future stars indicates an understanding that the success of the Oscars is not only in awarding films but also in reinvigorating the industry's core by nurturing talent that can draw audiences back. The results from this year's ceremony signal a potential turning point for a beleaguered industry desperate for a comeback.

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