The introduction of artificial intelligence (AI) technology in the film industry is gaining momentum, particularly highlighted during the 98th Academy Awards held on March 15, 2023. For the first time, the Academy made clear that there would be no restrictions on the use of AI in film production. This decision signifies a paradigm shift, as AI is not only acting in supplementary roles, like visual effects, but also introduces groundbreaking concepts such as 'AI actors' that have the potential to fundamentally disrupt traditional filmmaking practices.

One of the films showcased at the awards was 'The Sinners', where actor Michael B. Jordan won the Best Actor award for portraying twin brothers. He shared insights during a press conference about how he differentiated between the two characters, which was made possible through significant contributions from the Australian film production company, Rising Sun Pictures (RSP). The company's expertise in visual effects editing helped create seamless interactions between the twins, ensuring that Jordan's performance felt authentic despite performing dual roles.

RSP has also utilized AI technology to digitally replace actors’ faces and bodies in film scenes, marking a technological leap in how characters are portrayed on screen. As the industry adapts to these new capabilities, it raises questions about the future of performance, the definition of acting, and the overall landscape of filmmaking, potentially transforming the viewer's experience and the creative processes involved in movie making.