The 71st edition of the Festa do Peão de Barretos will take place from August 20 to August 30, 2026, with ticket sales commencing this week. The first phase of ticket sales is reserved for customers with Sicoob credit cards, allowing them to participate in a pre-sale event from September 16 until September 18, just before general ticket sales open on September 19. Tickets can be purchased through the official site, Total Acesso, which offers various options ranging from entrance tickets to private box seats.

This year's event will see the return of Gusttavo Lima as the festival's ambassador for the third time, highlighting his role in promoting the event. He is scheduled to perform on two Saturdays during the festival, specifically on August 22 and August 29. Notably, the artist is set to donate his performance fees to a unit associated with the Hospital de Amor in Goiânia, reflecting a commitment to community support alongside entertainment. The line-up will include a variety of artists and events as usual, bringing together thousands of attendees to celebrate Brazilian rodeo culture.

The Festa do Peão de Barretos is one of Brazil's most iconic rodeo festivals, attracting visitors from across the country. This annual celebration not only showcases rodeo competitions but also music, food, and cultural exhibitions. The advance sales and involvement of high-profile artists like Gusttavo Lima emphasize the festival's significance in the Brazilian cultural landscape and the preparation efforts aiming to ensure a successful event in 2026.