Andrei Koivumäki, a well-known real estate agent and entrepreneur in Finland, shares insights about today's housing market, comparing it to the famous sales events at Stockmann, emphasizing the urgency and competition. He mentions buying one to three properties monthly, outlining the need for strategic investment at this time.

Koivumäki points out that when looking for properties, potential buyers should be aware of certain housing types that may allow for significantly reduced prices, advising them to negotiate hard. He highlights a common mistake made by Finnish buyers: believing they can manage all aspects of property acquisition without expert assistance, which can lead to costly errors.

In this climate, Koivumäki believes the focus should be on making informed decisions and learning from past missteps, encouraging buyers to tap into expert advice rather than relying solely on intuition. His insights stress the importance of understanding the market dynamics before committing to purchases, especially in a competitive environment.