In 2026, Ioniki, a prominent player in the frozen pastry sector under SwitzGroup, is poised to launch a new production facility in Sindos, Greece. This endeavor marks an important expansion as the company aims to enter the bread and sweet categories, targeting a stronger presence in the premium baked goods market, especially focusing on the professional HoReCa sector. The announcement was made by CEO George Portokalidhs during the food expo, underlining the company's strategic aspirations.

The investment for the new facility amounts to €38 million and will be situated in a 40-acre owned property within the Industrial Zone of Sindos. This state-of-the-art facility will cover an area of 25,000 square meters and will be completely automated, featuring advanced robotic systems for both production lines and supply chain management. The venture has already been submitted under the developmental law, with results of the evaluation expected in the next two weeks, indicating a proactive approach to securing necessary support for their expansion efforts.

Mr. Portokalidhs emphasized the importance of enhancing Ioniki's market position amidst competitive dynamics within the food industry. By diversifying into new product categories and integrating advanced technologies into production processes, the company is not only aiming to boost its market share but also to align itself with evolving consumer preferences, reinforcing its commitment to quality and innovation in the baked goods market.