The article discusses the current state of film premieres in Spain, emphasizing how influencers have come to dominate the scene, leaving traditional actors overshadowed. It reflects on the challenges that actors face on the photocall, where their worth seems tied to their visibility rather than their talent.

The author notes the pressure on actors to maintain their presence on the red carpet, revealing the lengths they go to in order to be photographed and marketed, sometimes at the cost of actually engaging with the films they are promoting. A poignant example from the show 'Paquita Salas' illustrates how an actress feels compelled to pose for photos amid chaotic circumstances, mirroring real-life experiences of many actors.

Ultimately, the piece serves as a commentary on the culture surrounding film premieres, questioning the evolving definition of success in an industry increasingly influenced by social media and commercial factors, rather than artistic merit.