Costco has recently reintroduced churros to its menu, but in a modified form that has left some customers feeling dissatisfied. Instead of the traditional full-sized churro that had been a staple of the retailer's food courts since the 1990s, customers are now offered a Caramel Churro Sundae that features small churro bites atop soft-serve ice cream. This new dessert, priced at $2.99, is a departure from the beloved original which was sold for 99 cents before being discontinued early in 2024.

The original churros, which were a fan favorite, are remembered fondly by many shoppers who expressed their disappointment on social media. Laura Jayne Lamb, known for her Instagram account dedicated to Costco finds, highlighted the new sundae but was met with a largely unfavorable reception online. Comments included numerous expressions of discontent regarding the reduced size and change from a long-term favorite, with some users suggesting the new offering amounted to a 'slap in the face' for churro fans.

Customers often associate food experiences at Costco with value and quality, so the decision to change a popular item does raise questions about the retailer's product strategy and how it impacts customer satisfaction. The reaction reflects a broader sentiment that the original churro — a familiar and cherished treat — holds significant value to shoppers, and any departure from what they loved is likely to be met with resistance. As customer feedback continues to pour in, it will be interesting to see how Costco responds to this outcry and whether they will reconsider their approach to this iconic food court offering.