In Finland, many existing tenants are expressing dissatisfaction as major landlords are offering lower rent options to attract new residents to their vacant apartments. Anne Viita, the executive director of the Tenants' Association, points out that landlords are unwilling to extend these discounts to current tenants, prompting some to consider moving out. According to major property companies like Kojamo and Sato, rental prices are determined by market conditions and property condition once an apartment becomes available.

The growing supply of rental apartments has intensified competition among tenants, as highlighted by Eemeli Karlsson, an economist with the Finnish Landlords' Association. This situation has led to landlords resorting to rent reductions to fill empty properties, which further aggravates the situation for long-standing residents who find themselves at a disadvantage. The practice has created a divide between new and old tenants, with many long-term residents feeling frustrated and neglected in the rental market.

Viita emphasizes that this strategy by landlords can create inequities among tenants, prompting old residents to feel sidelined compared to new arrivals. This strategy not only drives some to vacate their homes in search of better deals but also raises questions about the fairness of rent practices in the current market. As this competitive rental landscape continues to evolve, it may become increasingly challenging for long-term tenants to secure reasonable housing without being adversely affected by the incentives provided to newcomers.