During a working lunch organized by Akis Sakellariou, president of the Thessaloniki Film Festival Board, Greek Culture Minister Lina Mendoni had an engaging dialogue with Juliette Binoche, the President of the European Film Academy (EFA). The discussion revolved around subjects of mutual interest, particularly focusing on Greece's potential in film production and promotion. Both parties acknowledged the power of contemporary facilities such as the newly inaugurated Sound Recording Center and the Augmented Reality Center located at the Thessaloniki Concert Hall, stressing their potential to attract diverse film productions.

A significant focus of their conversation was the upcoming 39th European Film Awards ceremony scheduled to take place in Athens on January 16, 2027. This marks a notable event as it will be the first time Greece hosts these prestigious awards, which are recognized as some of the most important accolades in European cinema. The collaboration and support from the European Film Academy are anticipated to enhance Greece's profile in the film industry and promote its cultural landscape on an international scale.

Furthermore, the dialogue signifies an important step for the promotion of Greece as a cinematic destination, especially with the establishment of cutting-edge infrastructures that can cater to various audiovisual and film productions. By establishing Athens as the venue for the European Film Awards, Greece not only amplifies its cultural footprint but also builds faster connections with the European film community, potentially boosting local talent and attracting foreign investments in filmmaking.