Mar 14 • 20:19 UTC 🇫🇮 Finland Ilta-Sanomat

Mercedes wants celebrity shares in F1

The Formula 1 team Mercedes is attempting to acquire a 24% stake in rival team Alpine from investment firm Otro Capital.

The Mercedes Formula 1 team is in negotiations to purchase a 24% stake in rival team Alpine, as confirmed by Alpine's team principal Flavio Briatore during the F1 weekend in China. This potential acquisition raises suspicions that Mercedes may want to position Alpine as a second team in a manner similar to how Red Bull operates with its sister team Racing Point. The negotiations reportedly come amid a hot market for F1 team stakes, driven by the rising valuations of F1 teams overall.

The value of F1 teams has surged significantly in recent years, and when Otro Capital acquired its stake in Alpine from parent company Renault, the team's valuation was around $1 billion. However, according to ESPN, Alpine is now valued at approximately $3 billion, prompting Otro and its investor celebrities, including Ryan Reynolds, Michael B. Jordan, and Rob McElhenney, to see this as an opportune moment to sell. The influx of celebrity investors adds a layer of public interest and financial speculation to the deal, reflecting the growing intersection of entertainment and sports business.

If the acquisition goes through, it could reshape the competitive landscape of Formula 1, providing Mercedes with not just a financial asset but also a strategic foothold in the sport. The implications for Alpine, Mercedes, and the broader dynamics of F1 teams operating in the sport underscore the evolving nature of team ownership and competition in a market increasingly influenced by investor celebrity status and financial prowess.

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