The Renascer Church in Christ recently marked its 40th anniversary, originating from humble beginnings in the home of its founders Estevam and Sonia Hernandes. Initially meeting in a small apartment, the congregation quickly outgrew its space due to an influx of young attendees eager to hear Estevam, a formerly altar boy who had found his way to evangelical beliefs. His desire for a church that resonated with modern youth led to a significant shift in the church's dynamics and outreach.

In the 1980s, Estevam founded the Christian rock band Katsbarnea, which served as a tool to attract younger audiences to the church. The band gained local notoriety and became part of a broader trend where contemporary music was used to convey biblical messages, such as those about salvation and impending apocalypse. Their song "Extra, extra!" was particularly notable for its engagement with youth culture, which helped to solidify the church's identity as a place for modern worship rather than traditional practices.

Marketing played a crucial role in the church's expansion over the years, as the Renascer Church successfully cultivated a brand that appealed specifically to young people seeking a vibrant spiritual community. This blend of rock culture, innovative marketing, and a focus on youth participation has been pivotal for the church, allowing it to grow from a local gathering into a significant presence in Brazilian evangelicalism, attracting thousands of followers eager for a new form of worship.