Luciana Mundani, with 18 years of experience at John Deere, currently leads the sales direction for Latin America from her base in Brazil, where she moved with her family. At 44 years old, she is responsible for overseeing operations in 25 countries in the region, excluding Brazil, and strives to strengthen the company's presence in diverse and complex markets. In an interview with Clarín, she highlighted John Deere's strategic partnership with Exponenciar and their impressive presence at Expoagro.

Mundani detailed her challenges of coordinating sales across nations with varied political and economic landscapes, especially for key markets like Mexico, Argentina, Paraguay, Uruguay, Bolivia, and Chile. Each country presents unique operational dynamics, requiring a tailored approach for sales strategies. As she navigates these complexities, Mundani underscores the importance of understanding local cultures and production systems to effectively manage and expand John Deere's market presence in these areas.

Further emphasizing sustainability, Mundani expressed John Deere's commitment to implementing innovative, environmentally-friendly solutions in agriculture, aligning with global trends towards sustainable practices. Her leadership role not only facilitates business success but also advocates for responsible and sustainable growth in the agricultural sector, indicating the company's forward-thinking approach to modern farming challenges.