The article discusses the challenges of achieving cultural hegemony in Italy, arguing that the current strategy of politicizing culture is counterproductive. It points out that such an approach weakens institutions and damages relationships, suggesting that the right may risk being seen as imposing a top-down narrative rather than fostering grassroots consensus. The case of the Biennale is highlighted as an example of this failure, where instead of quietly managing issues like Russia's participation, public controversies have emerged that harm the institutions involved.

The author advocates for two essential changes the right must undertake if it aims for lasting cultural influence. The first is to unite politically, as internal fragmentation has hindered their effectiveness and coherence. The second, and more challenging, is to broaden their engagement by appointing competent leaders to cultural institutions regardless of political affiliation, thus accepting diverse outcomes that may not always align with their agenda. This pluralism, the article claims, could expand the cultural domain of the right in Italy.

Ultimately, the article warns that without a shift in strategy to foster consensus and cooperation within the cultural landscape, the right is likely to struggle in shaping a sustainable cultural presence, risking further alienation from essential cultural dialogues within the country.