Juha Vanninen, the head of retail networks at the energy company St1, opens up about the factors influencing fuel prices in Finland. He highlights that nearly half of the fuel price consists of taxes, which is a significant aspect for consumers to understand. Vanninen has extensive experience in the industry, having worked with Shell before the brand's exit from Finland, and now leads operations at St1, which took over many former Shell stations.

The article also mentions the exit of Shell from the Finnish market, which was completed in December 2025, leading to the rebranding of Shell stations to St1. This change coincided with the cessation of fuel sales from Teboil, a company owned by Russian interests, due to sanctions. As a result, the competition has changed, but Vanninen assures that local competition continues to exist, which is evident in daily price variations at fuel pumps.

Vanninen emphasizes the importance of understanding local market dynamics, stating that competition remains strong despite the changes in the market. Consumers can expect price fluctuations on a daily basis. He reassures that there is no single day when prices are lower, challenging the common perception of fuel pricing trends.