Over the past ten months, Brazilian actor Wagner Moura has taken on an extensive promotional tour for his film 'O Agente Secreto' as part of its Oscar campaign. This journey commenced in May 2025 at the Cannes Film Festival where the film, directed by Kleber Mendonça Filho, premiered to widespread acclaim, receiving a standing ovation that lasted about 15 minutes and marking the beginning of its accolades, as it has already won over 50 awards since.

Notably, Moura's tour has taken him from France to Canada, with multiple stops in the United States, where he currently resides, as well as visits to Switzerland, the United Kingdom, and back to Brazil. Throughout this journey, he engaged in various promotional activities, including television appearances, red carpet events, press junkets, and pre-screenings, all strategically arranged to raise awareness and support for the film's Oscars nominations in categories like Best Actor, Best Film, Best International Feature, and Best Ensemble.

Moura's efforts during this campaign exemplify not just his dedication to the film but also his cultural representation, as he brought elements of Brazilian culture, such as samba and frevo, to international audiences, even having a cocktail named after him in celebration of his contributions. This tour reflects the broader goal of elevating Brazilian cinema on the global stage, emphasizing the significant achievements of the film and the talent involved.