This article from El País emphasizes the significance of self-deprecating humor and the ability to laugh at oneself as essential components of true humor. The author argues that individuals who cannot find humor in their own failures or quirks lack the right to mock or criticize others. In today’s world, particularly influenced by social media, the prevalence of self-aggrandizing behavior has made self-irony increasingly rare, leading to a culture that often values bragging over humility.

The text critiques the way social media platforms promote a culture of constant self-promotion, where individuals are more apt to showcase their perceived virtues, achievements, and successes without any hint of humility. It highlights the bizarre phenomenon where such displays of self-praise can go unchallenged, gravely affecting the social fabric by allowing insincerity to flourish. The author notes that virtue, much like a ghost, diminishes when exposed to light, suggesting that true goodness thrives in obscurity and is diminished by overt displays of charity or success.

In conclusion, the article calls for a reflection on our engagement with humor and self-perception in the digital era. It warns that embracing a culture of self-praise and lacking the ability to laugh at ourselves not only impacts personal authenticity but also fosters a dehumanizing environment where genuine connection is sacrificed on the altar of superficial appearances. The call to rekindle self-irony is framed as a necessary antidote to the excesses of social media-driven culture, advocating for humor that reflects humility and self-awareness.