In a quirky promotional event at a Cinemark cinema in Santo André, Brazil, a woman made headlines by bringing a coffin to fill it with popcorn. The event was part of the second edition of the 'Popcorn Day' campaign, which allows patrons to bring their own containers to fill with salty popcorn for a set price. This creativity from customers encouraged many to think outside the box and use unconventional items for their popcorn.