Harper Beckham 'set to become the UK's answer to Kylie Jenner' with beauty line debut
Harper Beckham is gearing up to launch her own beauty line, Hiku by Harper, aimed at Gen Z and inspired by South Korean cosmetics.
Harper Beckham, the 14-year-old daughter of David and Victoria Beckham, is reportedly preparing to make her mark in the beauty industry with the launch of her cosmetics line called Hiku by Harper. This new venture is said to be inspired by the thriving South Korean beauty industry and is specifically aimed at younger consumers, particularly Gen Z and Gen Alpha.
The initiative marks her entry into the beauty space, drawing comparisons to Kylie Jenner's successful cosmetics brand. Although Victoria Beckham has established herself in high-end cosmetics, Harper's range aims to capture a younger audience, reflecting a shift towards more accessible beauty products tailored for teens. Sources indicate that this has been a long-cherished dream for Harper, one that she is actively leading rather than being a passive figure in her family’s business endeavors.
As she steps into the spotlight, Harper Beckham's influence on the beauty market could potentially reshape consumer trends among younger demographics in the UK. With strong mentorship from her mother, the young entrepreneur is well-positioned to capitalize on current trends and the ever-growing interest in skincare and cosmetic products among younger generations.