Mar 13 • 11:18 UTC 🇬🇧 UK Mirror

'You can’t out-parent a social media app built on addiction' say campaigners

Campaigners argue that social media apps, particularly those targeting youth, pose serious addiction risks, a concern highlighted by Australia’s recent ban on under-16 usage of major platforms.

The growing concern over social media's impact on youth has led to increased scrutiny and calls for bans, particularly regarding the access of under-16s to popular platforms. Campaigners assert that the addictive nature of these apps complicates parental efforts to provide guidance and oversight. A notable case is that of Evie Thomas, a fourteen-year-old from the UK, who recently encountered restrictions on her Snapchat account after Australia's nationwide ban aimed at young social media users was implemented. Despite the ban, she notes that prohibitions often fuel curiosity and a desire to explore further, highlighting the ineffectiveness of outright bans on behavioral change.

In Australia, where significant restrictions on under-16s accessing major social media sites were enacted, parents and experts are questioning the overall effectiveness of such measures. The debate is intensifying as they seek to understand what truly ensures the safety and well-being of young people in an increasingly digital world. The experiences shared by teenagers like Evie illustrate a broader issue: restrictive measures may instead lead to more clandestine usage rather than genuine protection. This raises critical questions about how best to address the challenges posed by pervasive digital engagement.

As the public discourse evolves, it emphasizes the importance of targeted strategies that parallel the rapid advancements in technology. The call for legislative changes reflects a mounting urgency to mitigate risks associated with social media while still fostering an open dialogue between parents, children, and the platforms themselves. This situation illustrates the complex landscape where addiction, technology, and youth development intersect, leading to a pressing need for actionable solutions that prioritize safety without compromising accessibility.

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