During a recent India Today Conclave, Sachin Jain, the Regional CEO of the World Gold Council India, highlighted that the number of gold investors has increased significantly, encompassing millennials to Zen-G individuals. He emphasized that including gold in investment portfolios is a wise decision for investors. However, he warned that while gold had impressive returns last year, yielding 75%, this should not be taken as a guarantee for similar returns in the following year. Generally, gold can provide returns of up to 15% annually, making it a sensible long-term investment choice.

Jain explained that gold is a safe investment option that is essential for diversifying portfolios. He urged investors to consider allocating a portion of their investments towards gold as various factors indicate a positive trend in this asset class. He also noted that central banks continue to buy gold; for example, countries like China have been investing heavily in gold, significantly impacting its price and demand in the market. This ongoing investment trend underscores gold's stability and effectiveness as an asset in a diversified portfolio.

In conclusion, investing in gold, whether digital or physical, is deemed a smart option amidst current market dynamics. As the fundamentals supporting gold prices remain strong, investors are encouraged to take a long-term view when incorporating gold into their investment strategies. The rising interest in gold, driven by broader economic factors, suggests that the demand is likely to continue, reinforcing its role as a protective asset against market volatility.