The Terminology Commission of the Latvian Academy of Sciences has recently put a halt to the adoption of the term 'sustainable tourism', as proposed by Vidzeme University. The commission's decision stems from the belief that the concept, along with its definition, is currently ambiguous. The debate surrounding this term indicates a cautious approach by experts in ensuring that tourism practices align with well-defined and accepted terminology.

During discussions, the proposed term was linked to ideas from circular economy, aiming to describe tourism that promotes a stable development foundation without depleting resources. The definition put forth depicted 'sustainable tourism' as responsible, circular, and efficient resource management aimed at supporting sustainable destinations. Furthermore, it outlined the use of technological advantages and collaboration between tourism providers and local communities to create quality and authentic experiences for travelers while also enhancing the well-being of residents.

However, doubts were raised regarding both the term's composition and its proposed definition. Commission members pointed out that the relationship between the term and the notion of 'circulation' is not clear, as well as whether the definition adequately corresponds to the term itself. This careful scrutiny reflects the commission's commitment to clarity in terminology that influences policy and practice in Latvia's tourism sector.