A campaign involving 38 graphic humorists aims to raise awareness and funding for neglected diseases affecting over a billion people worldwide through humor on post-it notes.
The "Don't Forget" campaign involves the participation of 38 graphic humorists who create short, humorous sketches on standard post-it notes (76mm x 76mm) to draw attention to neglected diseases. These diseases impact more than one billion people globally, highlighting a significant gap in funding and research. Each comic serves as a poignant reminder of the urgent need for more resources to address these health issues, which widely affect one in five individuals around the world.
The campaign is initiated by the Barcelona Institute of Global Health (ISGlobal), who sought to engage humorists to creatively tackle the serious subject matter of neglected diseases. The initiative is inspired by a phrase from renowned cartoonist Antonio Fraguas ‘Forges,’ which translates to "Don't Forget." This phrase has been prominent in many of his works, often used to shed light on human rights violations and forgotten humanitarian crises. By leveraging humor, the campaign seeks to make the discussion around health funding more accessible and engaging for the public.
Ultimately, this creative endeavor not only aims to entertain but also to educate and mobilize resources toward vital health research. The importance of humor in such campaigns lies in its ability to disarm and engage audiences, hopefully inspiring them to contribute to the cause and support research into these diseases that have been sidelined for too long.
